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Holly’s Blog
Op-Ed: Early AI Search consumer adoption trends and commentary on movie metaphors
AI has officially entered the chat. Since the launch of ChatGPT (Nov 2022), as marketers, we have watched user adoption increase in addition to the fact that the number of LLMs and AI systems is growing. We’ve also watched chatbots hallucinate on facts and feared AI answers would become gospel to the consumer. Like when you accidentally capture the stunt doubles instead of the real actors. ;)…
Understanding AI’s Rise: Key Players and Trends
My AI learnings & the drama to be the best, most used and accurate Bot I’ve heard people ask, “what do we do about AI?” And I think to myself, “what do you mean ‘What do we do?’” We can’t do anything. Artificial intelligence is here and it’s permeating nearly every technological facet of our online lives. We can’t really do anything about it but we can…
Insights for Aspiring Digital Marketing Professionals
Recently, an industry friend of mine connected me with a Sophomore in High School who needed to interview a professional in the industry and career field that he was thinking he wanted to go into. And she recommended me. I may or may not have given this young man more details than he asked for. But! to be fair, he did wait until the last minute on…
Why Every Small Business Needs a Holistic Marketing Approach
I advised three different types of businesses in 2024 on growth, customer acquisition and SEO that reinforce why I believe businesses of all sizes, but especially small businesses with finite resources, need a holistic approach to marketing because awareness drives sales. And revenue is the lifeblood of every business. Sometimes, a small business may only have the resources to have one marketing asset: a website. A social…
Essential Strategies for Growing Your Brand Online
Why should brands be online? Two words: visibility and growth. In the current digital landscape, especially from an organic perspective — it’s technically free visibility. But SEO being “free” is a big misconception because no form of marketing is free; it’s an investment. It costs money to hire resources to develop a strategy and to execute against that strategy organically by optimizing websites to be discovered in…
Insights from the Mastermind Event: Networking and Learning
I feel fortunate to have been able to attend one of my favorite industry events, Mastermind, hosted by digital agency 97th Floor in Utah again this year. I should say, I’m grateful to have been invited back because it’s a fairly small “un-conference” format of ~70 people at a luxury resort, this year it was the Pendry in Park City. I always personally and professionally get A…
Why SEO Will Never Die: The Role of Human Curiosity
Let’s continue to get one thing straight: humans are naturally curious. As a species, we will never stop searching for answers, insights or things that make our lives better, more efficient or enriched. That’s why the statement “SEO is dead” is fundamentally inaccurate and incorrect. Here’s why: Google has been using AI since ~2017, maybe earlier. As the world’s foremost business to organize the world’s information, they…
Marketing Channel Attribution – Why a Wholistic View Serves You Best
It’s 2024 (almost 2025) and many enterprise companies struggle with attribution. Which marketing channel should be awarded the “first click” or “last click” attribution? It depends. IMO, it’s something marketing leaders should be continuing to think about, test and dial in in a more wholistic way. Because only valuing first click or last touch is only part of the picture. Consumers consume your message and advertising many…
How Agile Practices Boost In-House SEO Project Success
Also known as “why my tickets are getting prioritized and yours aren’t” 😉 Agile for SEO’s: How in-house teams get projects prioritized I got the idea for this article in thinking about outlining a high level overview, or roadmap if you will, that outside teams (business owners) could use to better understand and integrate with executing teams (Product, Engineering, UX, Design, QA) operate using what’s called the…
Navigating Quality in Google’s Search Algorithms
How does Google define quality? What makes their algorithms surface some things (organically) over others? Maybe that’s never crossed your mind before. But somewhere, somehow systems need organization and prioritization. If you’ve never had to vocalize your definition of quality before, especially in a professional setting, let me tell you, it’s hard to do. Let alone on behalf of a larger brand, company and search juggernaut. I’ll…
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* The posts on this blog represent Holly’s personal thoughts and experiences and in no way speak on behalf of her employers. *