So many sits are reactive after their organic traffic drops after an algorithm update is announced. My goal is to highlight the foundational Google algorithm updates that marketers and SEOs should be paying attention to and riding the wave up and to the right. If you’re doing content and technical SEO in a sustainable, white-hat,…
Product Reviews & Helpful Content update are new Systems for ranking in 2023 The product teams have been busy at Google releasing two new systems: the Review System and the Helpful Content system. I read and digested the various documentation published in Google Search Central. In researching the latest on what has been known as…
The road to page 1 This post is a short case study on an in-house initiative I began with my new team in January implementing recommendations from our agency to increase the number of URLs in our header navigation. I’m fortunate, as the acting SEO Manager, to benefit from the previous SEOs who have overseen…
Commentary on Super Bowl Commercials It’s the day after the biggest advertising day of the year, the 53rd Super Bowl LIII. Here are a few advertising stats on the 2019 event: Today is largely “national hangover day” since it’s the Monday after the Super Bowl. It’s hard for most of us to remember much of…
I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I…
The busy marketer’s guide to Broad Core Updates Are you sitting down? Good. Because Google just announced they made an algorithm update on August 1, 2018. They rarely confirm any kind of update let alone one having to do with their algorithm. Still, the August announcement was made via the Twitter account from Google Search Liaison…
Q&A with Scott Stratten The more things change, the more they stay the same. That’s never been more true for content marketers than it is today. Thankfully, there are unconventional marketers living and speaking (read: ranting) among us to guide the way and keep us honest about what really matters in business and to people….
For anyone reading this from a branding perspective and wondering, “where should I be?” or “what social networking site is best for my brand?” Think about your target market first. Think about why they would be on a particular social networking site (consider the values, activities and benefits offered) and then find a creative, constructive and intuitive way for consumers to interact with your brand. But don’t think you have to “tweet” just because everyone else is doing it. Because news flash: your target market may not even be participating in that space.