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Holly’s Blog
The Secrets of SEO: Google Slims Down on Ads
Battle of the Ad Bulge: How Google Is Slimming Down Search Results This article was originally published on the Searchmetrics blog. Now part of Conductor. To the average person, Google’s search engine results page (SERP) looks no different today than it did a month ago. But for SEO experts, the SERP change is like noticing…
The Secrets of SEO: Return of the Phantom algorithm
This article was originally published on the Searchmetrics blog on July 8, 2015. Now part of Conductor. The Phantom algorithm has come before: this is part 4 Thisis post was updated on July 11, 2016. All aboard! The Google quality train is making its way through the internet once again. This time, the engineer driving…
The Secrets of SEO: What Was New in Universal Search
This article was originally published on the Searchmetrics blog on September 20, 2016. Now a part of Conductor. New in Universal Search: 2016 Edition Evolution over successive generations isn’t always noticeable. Not so in the world of Google. The search engine results page has made great leaps in the past year alone, but some of the adaptations…
The Secrets of SEO: Why We’re Killing the Searchmetrics Ranking Factors
Hint: Google Made Us This article was originally published on the Searchmetrics blog. Now a part of Conductor. We are gathered here to formally acknowledge that Universal Ranking Factors are dead. The new kings of search will be online marketers who master the fact that signals for relevance have been replaced by specific ranking factors…
The Secrets of SEO: “What should I write about?” SEO can help
This article was originally published on the Searchmetrics blog on February 21, 2017. Now a part of Conductor. If you’re asking yourself, “What should I write about?” SEO can help. Anyone asking this question might often have two answers. There are two opposing forces one must consider: “What’s happening in our business?” and “What…
The Secrets of SEO: Getting Ranked Into An Answer Box
This article was originally published on the Searchmetrics blog on May 16, 2017, now a part of Conductor. Google increasingly responds to search queries with enhanced organic listings in the form of so-called answer boxes. The trick for modern marketers is understanding which of your keywords are most likely to find the sweet spot for…
Algorithm updates worth paying attention to
So many sits are reactive after their organic traffic drops after an algorithm update is announced. My goal is to highlight the foundational Google algorithm updates that marketers and SEOs should be paying attention to and riding the wave up and to the right. If you’re doing content and technical SEO in a sustainable, white-hat,…
Google’s latest updates: Reviews & Helpful Content Systems
Product Reviews & Helpful Content update are new Systems for ranking in 2023 The product teams have been busy at Google releasing two new systems: the Review System and the Helpful Content system. I read and digested the various documentation published in Google Search Central. In researching the latest on what has been known as…
AI: The Shiny New Object in Search
It’s apparently a new day in Search. Why? AI (Artificial Intelligence) is officially integrated into two notable search engines, Google and (the new) Bing. I finally had a chance to digest some of the headlines and read a few industry articles on the latest shiny new object in SEO: AI in Search. Here’s an overview…
SEO will never die and here’s why
At this point in my career, I think I’m *starting* to get old enough to where I frequently begin see the same questions crop up, as in “is SEO dead?” and it’s many variations, every so often. Lately, according to the data, SEO, at its core is rising in popularity: Why? Well, one theory is…
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* The posts on this blog represent Holly’s personal thoughts and experiences and in no way speak on behalf of her employers. *