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Once upon a time, I worked for the most fashionable company in the land.

What I Learned As a Product Manager Launching A UGC Campaign

What an incredible opportunity! Where do I even start? That’s 90% of what I said to myself as I sat back down at my desk inside the 14 story building in downtown San Francisco as the SEO Product Manager at Macy’s Technology after having been given the assignment from the new VP of Product to … Continue reading “What I Learned As a Product Manager Launching A UGC Campaign”

What I learned from improving a website’s header navigation: the road to page 1

This post is a short case study on an in-house initiative I began with my new team in January implementing recommendations from our agency to increase the number of URLs in our header navigation. I’m fortunate, as the acting SEO Manager, to benefit from the previous SEOs who have overseen the site and laid the … Continue reading “What I learned from improving a website’s header navigation: the road to page 1”

The Busy Marketer’s Guide to Google’s Broad Core Algorithm Update of 8/1

Are you sitting down? Good. Because Google just announced they made an algorithm update on August 1, 2018. They rarely confirm any kind of update let alone one having to do with their algorithm. Still, the August announcement was made via the Twitter account from Google Search Liaison (@searchliaison). Here is the tweet: When did the … Continue reading “The Busy Marketer’s Guide to Google’s Broad Core Algorithm Update of 8/1”

Free Digital Marketing Advice: Why You Should Care About Search Engines

The short answer is, because search engines are the gateway to paying customers. Aside from the glaring fact that 93% of online experiences begin with a search engine and there are over two billion people online (that’s roughly 40% of the world’s population). The reality is, a majority of your customer base is hanging out … Continue reading “Free Digital Marketing Advice: Why You Should Care About Search Engines”

The Best Marketing Advice From The Most Unlikely Source: Heist Movies

Admittedly, I’m a movie buff and one of my favorite genera’s are heist movies. I’m also a big fan of well-executed marketing campaigns. Based on my real-world experience as a modern marketer, I have a few parallels to draw between heist films and creating marketing strategies that work. The heist film…focuses on the planning, execution, … Continue reading “The Best Marketing Advice From The Most Unlikely Source: Heist Movies”

Email Marketing: A Little Known Way To Remain Relevant In Their Inbox

I thought this was a great and rather unique example of an email that aims to re-calibrate the level of engagement. Essentially proactively saying, we noticed you may need less communication: “We haven’t heard from you in a while, how can we adjust the frequency of our communication so you don’t unsubscribe completely.” Ok, I’ll … Continue reading “Email Marketing: A Little Known Way To Remain Relevant In Their Inbox”

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* The posts on this blog represent Holly’s personal thoughts and experiences and in no way speak on behalf of her employers. *

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