Critical Thinking is Still Critical – Learnings from 2023 Mastermind

Critical Thinking is Still Critical – Learnings from 2023 Mastermind

The mission behind the Mastermind event is to elevate those around you. It’s my second time attending this event and it’s one of my absolute favorites to be at because there’s no better setting than the picturesque 9,000 foot location of the St Regis in Deer Valley and a hand-picked invite list and thoughtfully organized…

Retrospective: What I Learned As a Product Manager from a Feature Lunch
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Retrospective: What I Learned As a Product Manager from a Feature Lunch

User Generated Content Campaign What an incredible opportunity! Where do I even start? That’s 90% of what I said to myself as I sat back down at my desk inside the 14 story building in downtown San Francisco as the SEO Product Manager at Macy’s Technology after having been given the assignment from the new…

Women In Product 2019 – Conference Recap
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Women In Product 2019 – Conference Recap

This is the second product conference I’ve been able to attend this year. In particular, the Women In Product conference (WIP) is unique because it brings together women in leadership positions across many different verticals who are doing or leading product initiatives and provides a relatable perspective to other females navigating their career as product…

One day at Google: Webmaster Product Summit
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One day at Google: Webmaster Product Summit

On Monday, November 4, 2019 around 50 or so SEO’s descended upon the Googleplex campus in Mountain View, California to attend an invitation only one-day Product Summit. There was much of this… See what I mean? SEO’s love Twitter btw. There are tons of insights under the event hashtag #GWCPS. I highly recommend combing through it…

SEO Diagnosis: A Drop In Organic Traffic
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SEO Diagnosis: A Drop In Organic Traffic

6 data sources to check and why It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in organic traffic (SEO) to a core product page for your main software product.  It seemed to happen almost over night. How do…

Interpreting Google’s Broad Core Algorithm Update of 8/1/2018
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Interpreting Google’s Broad Core Algorithm Update of 8/1/2018

The busy marketer’s guide to Broad Core Updates Are you sitting down? Good. Because Google just announced they made an algorithm update on August 1, 2018. They rarely confirm any kind of update let alone one having to do with their algorithm. Still, the August announcement was made via the Twitter account from Google Search Liaison…

The Secret to Great Content Marketing
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The Secret to Great Content Marketing

Q&A with Scott Stratten The more things change, the more they stay the same. That’s never been more true for content marketers than it is today. Thankfully, there are unconventional marketers living and speaking (read: ranting) among us to guide the way and keep us honest about what really matters in business and to people….

The Best Marketing Advice Is From Heist Movies
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The Best Marketing Advice Is From Heist Movies

IMO, because: it’s all by design. That was me leading with the ending. A great cinematic tactic. Admittedly, I’m a movie buff and one of my favorite genera’s are heist movies. I’m also a big fan of well-executed marketing campaigns. Based on my real-world experience as a modern marketer, I have a few parallels to…

Are Enterprise SEO’s a Dying Breed?
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Are Enterprise SEO’s a Dying Breed?

Imagine you’re a physician. You’re traveling home on a flight back from a week-long conference where you had to renew your certification. You met many new and old connections and came away knowing your industry is alive and well.  The plane loudly hums along through the air while you review your session notes. Then you…

A Little Known Way To Remain Relevant In Email Marketing
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A Little Known Way To Remain Relevant In Email Marketing

I thought this was a great and rather unique example of email marketing that aims to re-calibrate the level of engagement. Essentially proactively saying to the customer, “we noticed you may need less communication…how can we adjust the frequency of our communication so you don’t unsubscribe completely?” Reading that type of Subject line, I thought,…