Product Reviews & Helpful Content update are new Systems for ranking The product teams have been busy at Google releasing two new systems: the Review System and the Helpful Content system. I read and digested the various documentation published in Google Search Central. In researching the latest on what has been known as the product…
This post is a short case study on an in-house initiative I began with my new team in January implementing recommendations from our agency to increase the number of URLs in our header navigation. I’m fortunate, as the acting SEO Manager, to benefit from the previous SEOs who have overseen the site and laid the…
3 Tips to not shoot your brand in the foot doing Influencer Outreach I don’t need or want to spend too much time on this but I began noticing a pattern of bad influencer outreach emails and wanted to give my perspective to brands on how not to mess up your outreach. Tip #1: Don’t…
This is the second product conference I’ve been able to attend this year. In particular, the Women In Product conference (WIP) is unique because it brings together women in leadership positions across many different verticals who are doing or leading product initiatives and provides a relatable perspective to other females navigating their career as product…
On Monday, November 4, 2019 around 50 or so SEO’s descended upon the Googleplex campus in Mountain View, California to attend an invitation only one-day Product Summit. There was much of this… See what I mean? SEO’s love Twitter btw. There are tons of insights under the event hashtag #GWCPS. I highly recommend combing through it…
It’s the day after the biggest advertising day of the year, the Super Bowl. Here are a few advertising stats on the 2019 event: Today is largely “national hangover day” since it’s the Monday after the Super Bowl. It’s hard for most of us to remember much of anything about Sunday’s game, especially that brand…
I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I…
It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in traffic to a core product page for your main software product. It seemed to happen almost over night. How do you go about diagnosing the issue? What are some…
Are you sitting down? Good. Because Google just announced they made an algorithm update on August 1, 2018. They rarely confirm any kind of update let alone one having to do with their algorithm. Still, the August announcement was made via the Twitter account from Google Search Liaison (@searchliaison). Here is the tweet: When did the…
The short answer: because search engines are the gateway to paying customers finding you online. Aside from the glaring fact that 93% of online experiences begin with a search engine and there are over two billion people online (that’s roughly 40% of the world’s population). The reality is, a majority of your customer base is…