SEO Strategist & Digital Marketer helping brands grow online and tell their story
TL;DR With a background in broadcast journalism, advertising and filmmaking, coupled with a trained traditional marketing degree, Holly brings a truly unique perspective to the industry and is an expert at helping businesses grow online and tell their story. She has more than a decade of broad, digital marketing experience that includes marketing films, event management as well as experience growing SEO as an acquisition channel in various roles from consultant to agency and in-house Product Manager at enterprise level brands. She has made a career advising marketers across SMB, mid size to enterprise level brands on their holistic SEO strategy by developing a strategic plan and tactical roadmap that delivers sustainable growth. Her strength is omni-channel digital marketing consulting with eCommerce SEO for businesses that exist online and have a retail footprint.
Professional Snapshot
Holly Miller Anderson is an experienced SEO and marketing strategist. Her background as a visual and written storyteller stems from her involvement in broadcast journalism and film production while attending undergrad at Chapman University in Orange, CA at the Dodge College of FTV. She graduated with a Bachelor of Arts in Public Relations/Advertising. Her early professional days were a mix of working at a promotional toy & ideation company called JMP Creative, an Irvine-based local search directory called Local.com (LOCM) and arthouse film studio, Focus Features.
In 2012, she relocated to the Los Angeles area for personal and professional reasons; at the time, Holly’s primary hobby was competitive ballroom dancing in the International Standard style of ballroom dance. By day she was an SEO account manager at a search marketing agency. By night, she met up regularly with her competitive partner to train and receive coaching at the Westmor Dance Studio. Today, the ballroom is owned by her former coaches.
There’s no easy transition sentence that follows and, frankly, there wasn’t one in Holly’s life at the time either. She was forced to leave ballroom and Southern California behind for a new job opportunity that relocated her to the Bay Area.
The good news is, her time in San Francisco was filled with many wonderful new friends and experiences. She began as an enterprise-level SEO consultant with Berlin based SEO & content platform start-up Searchmetrics, and eventually transitioned to the marketing team to lead brand awareness through B2B events and build out search as a marketing channel. Holly then got an opportunity to join Macy’s Tech as an SEO Product Manager for macys.com and bloomingdales.com. She oversaw a team of developers that launched technical SEO related features. Later, she was assigned to shepherd the relaunch of the brand’s user generated content (UGC) campaign, called #MacysLove, that lived on the retailer’s homepage promoting inclusive style and fashion of its fans.
It was a short lived role as many things changed in 2020. With the announcement that Macy’s would close its San Francisco HQ and consolidate its operations to New York, for Holly it meant also coming to the realization that the Pandemic would probably last longer than what was in her savings account at the time. She and her newlywed husband made the difficult decision to leave California relocating closer to family that was living in Louisville, Kentucky.
Moving to a new city in a pandemic and being unable to make new friends and a professional network by all the usual methods is challenging, to say the least. Holly is nothing if not resourceful and she has an incredible network. Her continued investment in it resulted in an opportunity to oversee SEO for the e-commerce division of Sears Home Services, SearsPartsDirect.com as the SEO Manager. With everyone at home ordering online and appliances in need of repair parts due to increased use, consumer demand was at a renewed high. It was an exciting time to have the reins for this brand.
Soon enough, though, a new opportunity emerged that more closely aligned with Holly’s skills and ambitions. The Director of SEO at Under Armour was building an in-house team and needed a Product leader. Remember when Holly was back in the Bay Area looking for work after Macy’s closed up shop? She didn’t know it at the time, but while at a local MarTech event, she would meet the woman who eventually became her future boss.
Currently, Holly is a Lead SEO Product Manager at Under Armour, a brand she’s always been inspired by and whose products she absolutely loves.
Holly is married to a Chicago native and chef by trade, Glenn Anderson. Her parents were both medical professionals which has manifested into Holly taking pride in understanding how things work, can be fixed and improved. She continuously seeks out quality information related to the topic of SEO and growth marketing, sharing her own knowledge and experiences, and applying her skill sets to improving her client’s website health helping their holistic marketing channel activities function at an optimal level.
Holly is on the Board of Directors for the Bay Area Search, an SEO meetup group based in San Francisco where SEOs from the top tech companies come together to share their ideas. During the pandemic, all SEO meetups switched to virtual meetups, and she takes great pride in continuing to craft quality content for its community of online members. Today, the group continues to operate local meetups and has a community on Slack.
2006 Focus Features, Los Angeles, CA
2007 JMP Creative, Orange County, CA
2008 Local.com, Orange County, CA
2012 The Search Agency, Los Angeles, CA
2015 Searchmetrics, San Mateo, CA
2019 Macy’s & Bloomingdales, San Francisco, CA
2020 Independent Consultant, remote
2020 Sears Parts Direct, remote
2021 Under Armour, remote