Thought Leadership
IPull Rank interview, September 2020
Topic: Identifying your target audience
SMX Next Virtual event, September 2020
Topic: diagnosing and fixing a drop in rankings using the appropriate tools
Podcast guest on National Positions, Aug 2020
Topic: how to identify a drop in rankings
VC Buzz interview – August 2020 – with Anne Smarty
Authority Labs – December 2019 – by Ashley Segura
Video Content
Published Articles
These are a collection of online publications and blogs which I’ve contributed to over the years as an SEO professional.
Contributing Author – Acquisio.com blog (Web.com), 2018
Clarity On The Mobile First Index Brings Tips for PPC Campaign Managers
Top 6 Highlights From The Latest Internet Trends Report
B2B insights on the Searchmetrics blog (2016 – 2017)
The Secrets of SEO: Getting Ranked As An Answer Box
The Secrets of SEO: “What Should I Write About?”
Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us)
What’s New In Universal Search: 2016 Edition
Return of the (Google algorithm update) Phantom: Part 4
Battle of the Ad Bulge: How Google Is Slimming Down Search Results
Published on Business.com – Entrepreneurship, Marketing & Tech (2016)
Mary Meeker’s Slides Distilled: Top 3 Trends from the 2016 Internet Trends Report
* The posts on this blog represent Holly’s personal thoughts and experiences and in no way speak on behalf of her employers. *