Media

Thought Leadership

SMXNext 2020 speaker topic – diagnosing and fixing a drop in rankings.

IPull Rank interview, September 2020
Topic: Identifying your target audience


SMX Next Virtual event, September 2020
Topic: diagnosing and fixing a drop in rankings using the appropriate tools

https://gateway.on24.com/wcc/eh/2255985/SMX+Next%3A+A+Virtual+Event+For+Tech-Driven+Search+Marketing

Podcast guest on National Positions, Aug 2020
Topic: how to identify a drop in rankings

https://nationalpositions.com/20-strategies-seo-success-holly-anderson/

VC Buzz interview – August 2020 – with Anne Smarty

Topic: This was a Twitter interview on the topic of How to find the SEO job of your dreams.

Authority Labs – December 2019 – by Ashley Segura

Article topic: in-house SEO, strategies, struggles and ROI also featuring Grant Simmons & Carolyn Shelby.

Video Content

Interviewing Ann Handley at CMW.
Interviewing Robert Rose at Content Marketing World.
Interviewing Joe Pulizzi at CMW.
I was invited to attend a highly unique digital marketing conference hosted by 97th Floor, a digital agency based in Utah. The first annual retreat was held at the Montage Deer Valley Resort featuring keynote speaker Seth Godin.

Published Articles

These are a collection of online publications and blogs which I’ve contributed to over the years as an SEO professional.

Contributing Author – Acquisio.com blog (Web.com), 2018

Clarity On The Mobile First Index Brings Tips for PPC Campaign Managers

Top 6 Highlights From The Latest Internet Trends Report


B2B insights on the Searchmetrics blog (2016 – 2017)

The Secrets of SEO: Getting Ranked As An Answer Box

The Secrets of SEO: “What Should I Write About?”

Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us)

What’s New In Universal Search: 2016 Edition

Return of the (Google algorithm update) Phantom: Part 4

Battle of the Ad Bulge: How Google Is Slimming Down Search Results


Published on Business.com – Entrepreneurship, Marketing & Tech (2016)

Mary Meeker’s Slides Distilled: Top 3 Trends from the 2016 Internet Trends Report

* The posts on this blog represent Holly’s personal thoughts and experiences and in no way speak on behalf of her employers. *