Home

Hi there, I’m Holly! Welcome to my professional website where I wax poetic about SEO and digital marketing.

Latest from the Blog

What I learned from improving a website’s header navigation: the road to page 1

This post is a short case study on an in-house initiative I began with my new team in January implementing recommendations from our agency to increase the number of URLs in our header navigation. I’m fortunate, as the acting SEO Manager, to benefit from the previous SEOs who have overseen the site and laid the … Continue reading “What I learned from improving a website’s header navigation: the road to page 1”

One day at Google: Webmaster Product Summit

On Monday, November 4th, around 50 or so SEO’s descended upon the Googleplex campus in Mountain View, California to attend an invitation only one-day Product Summit. There was much of this… See what I mean? SEO’s love Twitter btw. There are tons of insights under the event hashtag #GWCPS. I highly recommend combing through it when … Continue reading “One day at Google: Webmaster Product Summit”

The Busy Marketer’s Guide to Google’s Broad Core Algorithm Update of 8/1

Are you sitting down? Good. Because Google just announced they made an algorithm update on August 1, 2018. They rarely confirm any kind of update let alone one having to do with their algorithm. Still, the August announcement was made via the Twitter account from Google Search Liaison (@searchliaison). Here is the tweet: When did the … Continue reading “The Busy Marketer’s Guide to Google’s Broad Core Algorithm Update of 8/1”