Hi there, I’m Holly! Welcome to my professional website where I wax poetic about SEO and digital marketing.
Latest from the Blog
What I Learned As a Product Manager Launching A UGC Campaign
What an incredible opportunity! Where do I even start? That’s 90% of what I said to myself as I sat back down at my desk inside the 14 story building in downtown San Francisco as the SEO Product Manager at Macy’s Technology after having been given the assignment from the new VP of Product to … Continue reading “What I Learned As a Product Manager Launching A UGC Campaign”
What I learned from improving a website’s header navigation: the road to page 1
This post is a short case study on an in-house initiative I began with my new team in January implementing recommendations from our agency to increase the number of URLs in our header navigation. I’m fortunate, as the acting SEO Manager, to benefit from the previous SEOs who have overseen the site and laid the … Continue reading “What I learned from improving a website’s header navigation: the road to page 1”
One day at Google: Webmaster Product Summit
On Monday, November 4th, around 50 or so SEO’s descended upon the Googleplex campus in Mountain View, California to attend an invitation only one-day Product Summit. There was much of this… See what I mean? SEO’s love Twitter btw. There are tons of insights under the event hashtag #GWCPS. I highly recommend combing through it when … Continue reading “One day at Google: Webmaster Product Summit”
These are a few of my favorite things about Content Marketing
I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I … Continue reading “These are a few of my favorite things about Content Marketing”
Diagnosing A Drop In Traffic: 6 Data Sources to Check & Why
It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in traffic to a core product page for your main software product. It seemed to happen almost over night. How do you go about diagnosing the issue? What are some … Continue reading “Diagnosing A Drop In Traffic: 6 Data Sources to Check & Why”