What an incredible opportunity! Where do I even start? That’s 90% of what I said to myself as I sat back down at my desk inside the 14 story building in downtown San Francisco as the SEO Product Manager at Macy’s Technology after having been given the assignment from the new VP of Product to…
The following is a recap of my responses to questions that were provided for a Twitter chat I participated in with Wrk. As marketers we know there are no “quick wins” when it comes to marketing in the digital age. Trends and best practices are changing every single day. This makes building and differentiating your…
I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I…
It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in traffic to a core product page for your main software product. It seemed to happen almost over night. How do you go about diagnosing the issue? What are some…
Are you sitting down? Good. Because Google just announced they made an algorithm update on August 1, 2018. They rarely confirm any kind of update let alone one having to do with their algorithm. Still, the August announcement was made via the Twitter account from Google Search Liaison (@searchliaison). Here is the tweet: When did the…
Imagine you’re a physician. You’re traveling home on a flight back from a week-long conference where you had to renew your certification. You met many new and old connections and came away knowing your industry is alive and well. The plane loudly hums along through the air while you review your session notes. Then you…
I thought this was a great and rather unique example of an email that aims to re-calibrate the level of engagement. Essentially proactively saying, we noticed you may need less communication: “We haven’t heard from you in a while, how can we adjust the frequency of our communication so you don’t unsubscribe completely.” Ok, I’ll…