At this point in my career, I think I’m *starting* to get old enough to where I frequently begin see the same questions crop up, as in “is SEO dead?” and it’s many variations, every so often. Lately, according to the data, SEO, at its core is rising in popularity: Why? Well, one theory is…
The following is a recap of my responses to questions that were provided for a Twitter chat I participated in with Wrk. As marketers we know there are no “quick wins” when it comes to marketing in the digital age. Trends and best practices are changing every single day. This makes building and differentiating your…
Imagine you’re a physician. You’re traveling home on a flight back from a week-long conference where you had to renew your certification. You met many new and old connections and came away knowing your industry is alive and well. The plane loudly hums along through the air while you review your session notes. Then you…
In recent weeks, Google has officially begun phasing out the existence of its right-rail ads. As you can imagine, removing ads from one position means they’ll show up in another. Presently, this means up to four PPC ads can appear at the top of the search engine results page (SERP) thereby pushing the organic listings…
As Joe DeMike, Principal Marketing Consultant at Google explained at IMPACT14 this September, there is an inversion point that’s coming with regard to mobile devices. Simply put, there will come a point in the very near future where traffic from mobile devices to your company website will overtake that of traffic from desktop (and we’re…