The following is a recap of my responses to questions that were provided for a Twitter chat I participated in with Wrk. As marketers we know there are no “quick wins” when it comes to marketing in the digital age. Trends and best practices are changing every single day. This makes building and differentiating your…
For anyone reading this from a branding perspective and wondering, “where should I be?” or “what social networking site is best for my brand?” Think about your target market first. Think about why they would be on a particular social networking site (consider the values, activities and benefits offered) and then find a creative, constructive and intuitive way for consumers to interact with your brand. But don’t think you have to “tweet” just because everyone else is doing it. Because news flash: your target market may not even be participating in that space.