The Secret to Great Content Marketing: Q&A with Scott Stratten
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The Secret to Great Content Marketing: Q&A with Scott Stratten

The more things change, the more they stay the same. That’s never been more true for content marketers than it is today. Thankfully, there are unconventional marketers living and speaking (read: ranting) among us to guide the way and keep us honest about what really matters in business and to people. Scott Stratten is one of…

The Best Marketing Advice Is From Heist Movies
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The Best Marketing Advice Is From Heist Movies

IMO, because: it’s all by design. That was me leading with the ending. A great cinematic tactic. Admittedly, I’m a movie buff and one of my favorite genera’s are heist movies. I’m also a big fan of well-executed marketing campaigns. Based on my real-world experience as a modern marketer, I have a few parallels to…