Brand building in the digital era
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Brand building in the digital era

ByHolly Miller Anderson

The following is a recap of my responses to questions that were provided for a Twitter chat I participated in with Wrk. As marketers we know there are no “quick wins” when it comes to marketing in the digital age. Trends and best practices are changing every single day. This makes building and differentiating your…

Email Marketing: A Little Known Way To Remain Relevant In Their Inbox
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Email Marketing: A Little Known Way To Remain Relevant In Their Inbox

ByHolly Miller Anderson

I thought this was a great and rather unique example of an email that aims to re-calibrate the level of engagement. Essentially proactively saying, we noticed you may need less communication: “We haven’t heard from you in a while, how can we adjust the frequency of our communication so you don’t unsubscribe completely.” Ok, I’ll…