Digital Consulting that Delivers
“Don’t get so caught up in your own insider’s perspective that you lose sight of what the man or woman on the street really cares about. Hassle-free technology is a lot more important to a lot more people than the brand of chip in Dell’s laptop computer.”
– Words That Work, Dr. Frank Luntz
I want to work with people who have products and services that make the world a better place. In return, I’ll help you find and connect with your ideal audience. And the search engine bots will love you too.
As a marketing consultant, I evaluate your business marketing channels across web, email, social, podcast, video, and blog to help you identify areas of optimization. I’m primarily a digital marketer focused on the tools and tactics of online marketing. But, my foundation is in traditional PR and advertising platforms like print, radio, TV, tradeshows, WOM and out of home (i.e. billboards, wild postings on construction sites).
The term first began associated with startups as “growth hacking” and has since gained in popularity. But I prefer to build sustainable business solutions that deliver traffic, leads and sales. The growth marketing I’m peddling draws from marketing and psychology, CRO, A/B testing, tech and tools to find where your audience is spending time online.
I’m capable of helping your business outline a clear and proven process to get more customers, more money and find ways to save your business money based on many years of hands-on experience working in highly competitive markets.
I also have a deep understanding of industry tools, search engine ranking factors, algorithms and core SEO principals.
Consulting services – monthly retainer
I take on a few clients per month for ongoing, consulting work where I help focus on the metrics that matter to your business helping you navigate the online industry. This is a great option for agencies looking to outsource a marketing resource or a business needing expertise in the digital marketing landscape with built-in SEO best practices.
A typical timeframe is 3-6 months where I provide ongoing support for these areas…
Strategic business audit
Content strategy for your website with a Mobile-First approach
Blog updates, audit and core topic research
Identifying content gaps
I worked with Holly on an SEO & content strategy for a B2B tech client and she absolutely blew me away! Holly is smart, strategic and has some serious SEO chops.
Tiffani Allen, former Director of Search & Content at TopRank Marketing