IMO, because: it’s all by design. That was me leading with the ending. A great cinematic tactic. Admittedly, I’m a movie buff and one of my favorite genera’s are heist movies. I’m also a big fan of well-executed marketing campaigns. Based on my real-world experience as a modern marketer, I have a few parallels to…
Imagine you’re a physician. You’re traveling home on a flight back from a week-long conference where you had to renew your certification. You met many new and old connections and came away knowing your industry is alive and well. The plane loudly hums along through the air while you review your session notes. Then you…
I thought this was a great and rather unique example of email marketing that aims to re-calibrate the level of engagement. Essentially proactively saying to the customer, “we noticed you may need less communication…how can we adjust the frequency of our communication so you don’t unsubscribe completely?” Reading that type of Subject line, I thought,…
In recent weeks, Google has officially begun phasing out the existence of its right-rail ads. As you can imagine, removing ads from one position means they’ll show up in another. Presently, this means up to four PPC ads can appear at the top of the search engine results page (SERP) thereby pushing the organic listings…
I had the good fortune of being introduced to Vito Brandle, Director of Finance at BrightRoll, and recently sat down with him to chat about the allure of startups and the collective growth-mindset of Silicon Valley tapping into the fundamental human desire for growth. Vito’s thoughts on the startup scene—how structure can be the foundation…
This post was published in 2014. It’s now 2023. But, at the time, a few short years later in 2018, mobile devices accounted for 52.2% of internet traffic worldwide. In Asia, more than 65% of web traffic is conducted on mobile devices (Source: Credo SEO statistics). Is your website ready to handle the inversion of…
For anyone reading this from a branding perspective and wondering, “where should I be?” or “what social networking site is best for my brand?” Think about your target market first. Think about why they would be on a particular social networking site (consider the values, activities and benefits offered) and then find a creative, constructive and intuitive way for consumers to interact with your brand. But don’t think you have to “tweet” just because everyone else is doing it. Because news flash: your target market may not even be participating in that space.