Let’s be honest, without Tom Brady, we’re all really just here for the commercials. 😀 It’s one of the biggest days in sports. I’m always fascinated by the brands that advertise during one of the most expensive televised events and the marketer in me enjoys watching for the mix of supporting digital channels (i.e. social…
The following is a recap of my responses to questions that were provided for a Twitter chat I participated in with Wrk. As marketers we know there are no “quick wins” when it comes to marketing in the digital age. Trends and best practices are changing every single day. This makes building and differentiating your…
The road to page 1 This post is a short case study on an in-house initiative I began with my new team in January implementing recommendations from our agency to increase the number of URLs in our header navigation. I’m fortunate, as the acting SEO Manager, to benefit from the previous SEOs who have overseen…
3 Tips to not shoot your brand in the foot doing Influencer Outreach I don’t need or want to spend too much time on this but I began noticing a pattern of bad influencer outreach emails and wanted to give my perspective to brands on how not to mess up your outreach. Tip #1: Don’t…
Commentary on Super Bowl Commercials It’s the day after the biggest advertising day of the year, the 53rd Super Bowl LIII. Here are a few advertising stats on the 2019 event: Today is largely “national hangover day” since it’s the Monday after the Super Bowl. It’s hard for most of us to remember much of…
I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I…
6 data sources to check and why It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in organic traffic (SEO) to a core product page for your main software product. It seemed to happen almost over night. How do…
The busy marketer’s guide to Broad Core Updates Are you sitting down? Good. Because Google just announced they made an algorithm update on August 1, 2018. They rarely confirm any kind of update let alone one having to do with their algorithm. Still, the August announcement was made via the Twitter account from Google Search Liaison…
The short answer: it’s how people find you online The more complex, nuanced answer: because major search engines (like Google, Yahoo and Bing) are the gateway to paying customers finding you online. Aside from the glaring fact that 93% of online experiences begin with a search engine and there are over two billion people online…
Q&A with Scott Stratten The more things change, the more they stay the same. That’s never been more true for content marketers than it is today. Thankfully, there are unconventional marketers living and speaking (read: ranting) among us to guide the way and keep us honest about what really matters in business and to people….