Retrospective: What I Learned As a Product Manager from a Feature Lunch
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Retrospective: What I Learned As a Product Manager from a Feature Lunch

User Generated Content Campaign What an incredible opportunity! Where do I even start? That’s 90% of what I said to myself as I sat back down at my desk inside the 14 story building in downtown San Francisco as the SEO Product Manager at Macy’s Technology after having been given the assignment from the new…

Super Bowl LVI 2022 –  Advertising Roundup

Super Bowl LVI 2022 – Advertising Roundup

Let’s be honest, without Tom Brady, we’re all really just here for the commercials. 😀 It’s one of the biggest days in sports. I’m always fascinated by the brands that advertise during one of the most expensive televised events and the marketer in me enjoys watching for the mix of supporting digital channels (i.e. social…

Brand building in the digital era
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Brand building in the digital era

The following is a recap of my responses to questions that were provided for a Twitter chat I participated in with Wrk. As marketers we know there are no “quick wins” when it comes to marketing in the digital age. Trends and best practices are changing every single day. This makes building and differentiating your…

SEO Case Study: What I learned from improving a website’s navigation
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SEO Case Study: What I learned from improving a website’s navigation

The road to page 1 This post is a short case study on an in-house initiative I began with my new team in January implementing recommendations from our agency to increase the number of URLs in our header navigation. I’m fortunate, as the acting SEO Manager, to benefit from the previous SEOs who have overseen…

How to win friends and influence people online
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How to win friends and influence people online

3 Tips to not shoot your brand in the foot doing Influencer Outreach I don’t need or want to spend too much time on this but I began noticing a pattern of bad influencer outreach emails and wanted to give my perspective to brands on how not to mess up your outreach. Tip #1: Don’t…

Women In Product 2019 – Conference Recap
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Women In Product 2019 – Conference Recap

This is the second product conference I’ve been able to attend this year. In particular, the Women In Product conference (WIP) is unique because it brings together women in leadership positions across many different verticals who are doing or leading product initiatives and provides a relatable perspective to other females navigating their career as product…

One day at Google: Webmaster Product Summit
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One day at Google: Webmaster Product Summit

On Monday, November 4, 2019 around 50 or so SEO’s descended upon the Googleplex campus in Mountain View, California to attend an invitation only one-day Product Summit. There was much of this… See what I mean? SEO’s love Twitter btw. There are tons of insights under the event hashtag #GWCPS. I highly recommend combing through it…

Super Bowl LIII Commercials: 27 Had Celebrities
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Super Bowl LIII Commercials: 27 Had Celebrities

Commentary on Super Bowl Commercials It’s the day after the biggest advertising day of the year, the 53rd Super Bowl LIII. Here are a few advertising stats on the 2019 event: Today is largely “national hangover day” since it’s the Monday after the Super Bowl. It’s hard for most of us to remember much of…

3 Key Tenants of Content Marketing
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3 Key Tenants of Content Marketing

I get lots of questions about content marketing and how it can be improved using SEO (Search Engine Optimization). I thought I would take a moment to capture the advice I give for the questions I get asked most often on this topic. Since there are a lot of questions that are tangentially related, I…

SEO Diagnosis: A Drop In Organic Traffic
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SEO Diagnosis: A Drop In Organic Traffic

6 data sources to check and why It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in organic traffic (SEO) to a core product page for your main software product.  It seemed to happen almost over night. How do…