Hi there, I’m Holly!
Welcome to my professional website where I wax poetic about SEO and digital marketing.
Best of the Blog
Retrospective: What I Learned As a Product Manager from a Feature Lunch
User Generated Content Campaign What an incredible opportunity! Where do I even start? That’s 90% of what I said to myself as I sat back down at my desk inside the 14 story building in downtown San Francisco as the SEO Product Manager at Macy’s Technology after having been given the assignment from the new…
One day at Google: Webmaster Product Summit
On Monday, November 4, 2019 around 50 or so SEO’s descended upon the Googleplex campus in Mountain View, California to attend an invitation only one-day Product Summit. There was much of this… See what I mean? SEO’s love Twitter btw. There are tons of insights under the event hashtag #GWCPS. I highly recommend combing through it…
SEO will never die and here’s why
At this point in my career, I think I’m *starting* to get old enough to where I frequently begin see the same questions crop up, as in “is SEO dead?” and it’s many variations, every so often. Lately, according to the data, SEO, at its core is rising in popularity: Why? Well, one theory is…
SEO Case Study: What I learned from improving a website’s navigation
The road to page 1 This post is a short case study on an in-house initiative I began with my new team in January implementing recommendations from our agency to increase the number of URLs in our header navigation. I’m fortunate, as the acting SEO Manager, to benefit from the previous SEOs who have overseen…
SEO Diagnosis: A Drop In Organic Traffic
6 data sources to check and why It’s a common scenario for an SEO Manager. You come into the office one morning, open up your SEO dashboards and notice a large drop in organic traffic (SEO) to a core product page for your main software product. It seemed to happen almost over night. How do…
Algorithm updates worth paying attention to
So many sits are reactive after their organic traffic drops after an algorithm update is announced. My goal is to highlight the foundational Google algorithm updates that marketers and SEOs should be paying attention to and riding the wave up and to the right. If you’re doing content and technical SEO in a sustainable, white-hat,…
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Latest from my blog
Critical Thinking is Still Critical – Learnings from 2023 Mastermind
The mission behind the Mastermind event is to elevate those around you. It’s my second time attending this event and it’s one of my absolute favorites to be at because there’s no better setting than the picturesque 9,000 foot location of the St Regis in Deer Valley and a hand-picked invite list and thoughtfully organized event by 97th Floor. It’s…
The Secrets of SEO: Google Slims Down on Ads
Battle of the Ad Bulge: How Google Is Slimming Down Search Results This article was originally published on the Searchmetrics blog. Now part of Conductor. To the average person, Google’s search engine results page (SERP) looks no different today than it did a month ago. But for SEO experts, the SERP change is like noticing Google lost weight: all of…
The Secrets of SEO: Return of the Phantom algorithm
This article was originally published on the Searchmetrics blog on July 8, 2015. Now part of Conductor. The Phantom algorithm has come before: this is part 4 Thisis post was updated on July 11, 2016. All aboard! The Google quality train is making its way through the internet once again. This time, the engineer driving this metaphorical train is driven…
The Secrets of SEO: What Was New in Universal Search
This article was originally published on the Searchmetrics blog on September 20, 2016. Now a part of Conductor. New in Universal Search: 2016 Edition Evolution over successive generations isn’t always noticeable. Not so in the world of Google. The search engine results page has made great leaps in the past year alone, but some of the adaptations might have gone unnoticed. Universal…
The Secrets of SEO: Why We’re Killing the Searchmetrics Ranking Factors
Hint: Google Made Us This article was originally published on the Searchmetrics blog. Now a part of Conductor. We are gathered here to formally acknowledge that Universal Ranking Factors are dead. The new kings of search will be online marketers who master the fact that signals for relevance have been replaced by specific ranking factors based on search intent and…