Hi there, I’m Holly!

Welcome to my professional website where I wax poetic about SEO and digital marketing.

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Latest from my blog

Google’s latest updates are the Reviews and Helpful Content Systems

Product Reviews & Helpful Content update are new Systems for ranking The product teams have been busy at Google releasing two new systems: the Review System and the Helpful Content system. I read and digested the various documentation published in Google Search Central. In researching the latest on what has been known as the product reviews update, I noticed two…

AI: The Shiny New Object in Search

It’s apparently a new day in Search. Why? AI (Artificial Intelligence) is officially integrated into two notable search engines, Google and (the new) Bing. I finally had a chance to digest some of the headlines and read a few industry articles on the latest shiny new object in SEO: AI in Search. Here’s an overview of what I think is…

SEO will never die and here’s why

At this point in my career, I think I’m *starting* to get old enough to where I frequently begin see the same questions crop up, as in “is SEO dead?” and it’s many variations, every so often. Lately, according to the data, SEO, at its core is rising in popularity: Why? Well, one theory is that earned media (as SEO…

What I Learned As a Product Manager Launching A UGC Campaign

What an incredible opportunity! Where do I even start? That’s 90% of what I said to myself as I sat back down at my desk inside the 14 story building in downtown San Francisco as the SEO Product Manager at Macy’s Technology after having been given the assignment from the new VP of Product to “relaunch and reimagine our user…

Super Bowl LVI 2022 – Advertising Roundup

Let’s be honest, without Tom Brady, we’re all really just here for the commercials. 😀 It’s one of the biggest days in sports. I’m always fascinated by the brands that advertise during one of the most expensive televised events and the marketer in me enjoys watching for the mix of supporting digital channels (i.e. social media) during the game time.…

Brand building in the digital era

The following is a recap of my responses to questions that were provided for a Twitter chat I participated in with Wrk. As marketers we know there are no “quick wins” when it comes to marketing in the digital age. Trends and best practices are changing every single day. This makes building and differentiating your brand even more difficult. Overcoming…

What I learned from improving a website’s header navigation: the road to page 1

This post is a short case study on an in-house initiative I began with my new team in January implementing recommendations from our agency to increase the number of URLs in our header navigation. I’m fortunate, as the acting SEO Manager, to benefit from the previous SEOs who have overseen the site and laid the foundation for growth. For additional…

How to win friends and influence people online

3 Tips to not shoot your brand in the foot doing Influencer Outreach I don’t need or want to spend too much time on this but I began noticing a pattern of bad influencer outreach emails and wanted to give my perspective to brands on how not to mess up your outreach. Tip #1: Don’t automate outreach emails I received…